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Same again, please! Second PolyLine at Broderna Nilsson

Magnus Nilsson, Marketing Director
Three years ago, cooked meats specialists, Broderna Nilsson of Gothenburg, Sweden, invested in an AEW Delford PolyLine to help them meet the increasing demand for their wide range of high quality beef, turkey, chicken and ham products. At that time we reported that the challenging economic climate was benefiting Nilsson as increasing numbers of consumers spent more on eating at home. 

Never a truer word was spoken! Demand for the company's range of 40 different products under 3 brand names that includes beef, turkey, chicken and 15 different types of ham, has soared – so much so, that production has had to be virtually doubled! Average output is now around 25 tons per week of fixed weight sliced product at an exceptionally high pack rate.

Thanks to the considerable expertise and support of I.O. Trading & Teknik AB, a second AEW Delford PolyLine has just been added which achieves this new goal easily and profitably with only two operators. To further increase line efficiency a new Colimatic thermoformer has been integrated. It features an integral device that folds the pack from flat presentation from the slicer to a folded pouch – the all important and now famous - Broderna Nilsson wallet pack.



slicing and packing - product

The company range includes 40 different products under 3 brand names.
Since its introduction in 2005, this highly attractive packaging has found great favour with consumers who are attracted to its traditional 'delicatessen style and feel'. The trend continues at a pace with demand from both home and export markets markets constantly exceeding targets. The bottom film of the wallet has the appearance of paper, but after packing in the thermoformer, the pack, with its shingled group of meat slices, is folded twice prior to an adhesive label being applied to keep it in place.

The new PolyLine sits comfortably alongside its earlier and well proven counterpart. Some alterations to the building were made to accommodate the new system but they were minimal, thanks to PolyLine's small footprint that makes efficient use of available space. Output, yields, accuracy, low giveaway and reliability continue to be, well, taken for granted, and standards set by the original system are being easily achieved and indeed, surpassed.



robot loading

Studies have shown that robotic handling can improve shelf life of sliced meat.

A further important benefit is gained from the high performance, reliability and accuracy of the PolyLine's AEW Delford IPL Robot which greatly reduces the need for handling of product by the operators. Recent trials conducted by the FSA in the UK have concluded that 'The use of robotic methods to handle pre-sliced, ready to eat, meat products presents the user with the opportunity to reduce initial bacterial loadings and as a result it is possible to extend the shelf life of the product in food handling.' This will build yet further on the wallet's established success.

When we last asked Marketing Director Magnus Nilsson what he thought about all this he said he was most impressed with PolyLine and that the company was 'already considering the addition of another IPL Robot to fill even more wallets.' We celebrated when, 3 years later his company went one stage further and ordered this new PolyLine system. So, raise your glasses to Broderna Nilsson and look forward to the real and hopefully, early possibility of uttering that time honoured phrase, 'Same again please!'

Cheers!

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Marel is the leading global provider of advanced equipment, systems and services to the fish, meat and poultry industries. Our brands – Marel, Stork Poultry Processing and Townsend Further Processing – are among the most respected in the industry. Together, we offer the convenience of a single source to meet our customers’ every need. With offices and subsidiaries in over 30 countries and a global network of more than 100 agents and distributors, we work side-by-side with our customers to extend the boundaries of food processing performance.

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